Fractional Director of Sales · salesconsultingthatmatters.com
Angie
Kays
Your business is your passion.
Your sales department is mine.
10+
SMBs Transformed
15yr
Sales Leadership
$15M+
Revenue Generated
Founded
Sales Training Course
Fractional Director of Sales · salesconsultingthatmatters.com
Your business is your passion.
Your sales department is mine.
I'm Angie Kays — a strategic sales executive with over a decade of experience turning underperforming sales organizations into revenue-generating engines. I've operated at every level of the sales stack: closing high-ticket deals myself, building and managing teams, and architecting the systems that make growth repeatable and sustainable.
As a Fractional Director of Sales, I bring executive-level leadership to organizations ready to scale — without the six-figure salary, equity negotiations, or ramp-up time. You get strategy, systems, and accountability from day one.
"Of all the leaderboards I've topped and sales teams I've managed, I've done it without using hardcore, overly aggressive, or ethically questionable tactics. That approach is outdated — and out of alignment with most businesses."
I built my foundation starting young — from building an insurance book of business to a very successful career in high-ticket sales. What set me apart wasn't aggression. It was a natural ability for connecting with people and empowering them through the sales process.
For years, I've worked closely with sales teams and individual reps who struggled with hitting targets, lacked structure and strategy, or simply didn't enjoy the challenges of selling. Through my personally crafted, logical approach, I've helped business owners, reps, and executive leadership gain the clarity and skills to scale to the next level.
My method goes beyond simple mindset shifts. It allows clients to truly understand the why behind the behaviors and strategies of top-performing reps, teams, and sales managers. Without a motivational foundation rooted in logic, even the best training fails to stick.
There is no greater satisfaction than leaving the people and businesses better than when I found them. I'm a true people person — always happy to connect. Don't hesitate to reach out.
From market positioning to pipeline architecture, I design the strategic blueprint your sales org needs to hit aggressive revenue targets — and keep hitting them.
I recruit, coach, and hold SDRs and closers accountable. Whether your team needs a rebuild or a performance reset, I bring the frameworks and the follow-through.
World-class playbooks, CRM implementation, lead qualification protocols, commission structures — I build the operational backbone that scales without you in every room.
Objection handling, buyer psychology, high-ticket closing methodology — comprehensive training programs your team actually uses, tailored to your offer and market.
I audit where your deals are dying, diagnose conversion gaps, and implement corrective systems and scripts to stop the leak and accelerate close rates.
From post-webinar follow-up sequences to lead gen campaign architecture, I design the full sales motion that converts your marketing spend into closed revenue.
A proven three-phase model applied with precision to your specific context, team, and revenue goals.
I begin by diagnosing exactly where your revenue is being lost. Pipeline data, call recordings, activity logs, rep behavior — I examine the full picture with the precision of a forensic investigator and the context of a practitioner who has lived every stage of it.
Based on what the audit reveals, I design and implement the infrastructure your org is missing — SOPs, CRM workflows, compensation structures, qualification frameworks, and accountability systems that ensure execution actually happens at scale.
Systems only work if your people can use them. I develop bespoke training programs that build the skills, mindset, and habits your team needs — and I coach them through execution until the behaviors stick permanently, not just for a quarter.
Good months, bad months — no predictability. You know there's more on the table but can't figure out why your team keeps leaving it there.
Your company is past the founder-led sales stage but not ready for a VP at $200K+. You need executive thinking at a fraction of the cost.
Everyone does it differently. No SOPs, no consistent scripts, no accountability — just hope that the right people will figure it out on their own.
Webinars, new markets, new offers — you need sales infrastructure built for where you're going, not duct-taped from where you've been.
Send me a note and let's explore what a fractional engagement could look like for your organization. I typically respond within 24 hours.